The rise of digital technology has transformed the way businesses operate, making e-commerce a vital component of modern entrepreneurship.
In Nigeria, the rapid growth of internet access and mobile usage has created a thriving online marketplace where businesses can reach customers beyond physical boundaries. Whether you're selling fashion items, electronics, digital services, or handmade products, having an online store allows you to tap into a broader audience and increase revenue.
This module will guide you through key aspects of e-commerce and online sales, including:
• E-Commerce Platforms: Understanding different platforms and selecting the right one for your business.
• Setting Up an Online Store: Essential steps to create a professional and user-friendly store.
• Payment Gateways and Secure Transactions: How to ensure safe and seamless digital payments.
• Strategies for Driving Sales and Conversions: Proven techniques to attract customers and maximize online revenue.
By the end of this module, you will have a clear understanding of how to leverage e-commerce for business growth, increase profitability, and stay competitive in Nigeria’s expanding digital economy.
