Customer Relationship Management (CRM) plays a crucial role in understanding customer needs, improving engagement, and driving long-term business success.
CRM refers to strategies, technologies, and practices used to manage customer interactions and enhance relationships. By leveraging CRM tools, businesses can organize customer data, track interactions, and personalize their communication to boost customer satisfaction and loyalty.
This module will cover:
• The importance of CRM in the digital era and how it enhances business performance.
• Choosing the right CRM system based on business needs.
• Effectively managing customer data and interactions for better decision-making.
• Strategies for personalizing customer experiences and improving engagement.
By the end of this module, you will have a clear understanding of how CRM can strengthen customer relationships, streamline operations, and ultimately lead to business growth.
